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Case Study:

Enterprise Environmental Project

Location: 
UK
Services & Products: 
Meadow Seeds
Meadow Turf
Meadow Installation
Meadow Project Consultancy

Enterprise Rent-A-Car has chosen to launch a national ecological initiative to commemorate 20 years of business in the UK using Pictorial Meadows expertise and products to create sustainable and beautiful roundabout designs that will last long into the future.

Working in partnership with seven forward-thinking local authorities in Woking, Swindon, Birmingham, Liverpool, Leeds, Sheffield and Glasgow, Enterprise and Pictorial Meadows have transformed roundabouts across the country into natural wildflower gardens, promoting local bio-diversity.

The roundabouts were designed by Nigel Dunnett to demonstrate the full range of Pictorial Meadows’ skills, implementing complex naturalistic plantings that use a range of methods from the new PM Turf, PM meadow seed mixes and shrubs and plants grown at Pictorial Meadows’ Manor Oaks Nursery in Sheffield.

Khaled Shahbo, Enterprise UK and Ireland Managing Director said: “Working with the University of Sheffield and Pictorial Meadows on this important project gives us access to some of the country’s leading experts on sustainability, horticulture and urban design. We wanted our 20thbirthday celebration to provide long-term benefits to communities in several areas around the country, particularly in urban areas.”

The roundabouts were planted between October and November 2015 and Enterprise was awarded a Green Apple Award at a Houses of Parliament Award ceremony on 16th November 2015.

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