Meadows in the city: a modern masterclass

12th September 2019 
Rotherham Pictorial Meadows
The Pictorial Meadows' Masterclass returns this year with a series of talks focused on how meadows and naturalistic planting can be implemented in public spaces. These talks are particularly suited to Local Authorities, Housing Landlords, Landscapers, and Specifiers looking to realise a range of benefits to people, place, and pollinators.


9:00 Arrival and Refreshments. 

9:30 Welcome and housekeeping

9:45 Naturalistic Planting; Options and Advantages for Public Spaces - Sue France

10:15 The Pictorial Solution and Biodiversity - Jonathan Wild

10:45 Rotherham Case Study: Contract to Flowers – Dan Cornwell

Refreshments break

11:15 Meadow sowing techniques and equipment demonstration

12:00 Lunch and networking

12:30 Meadows in the Sky: Green Roofs - Jeff Sorrill

13:00 Generating Positive PR From a Change in Landscape Solutions – Samuel Holloway MBA ACIM

13:30 Tours of meadows and development areas

Refreshments break

3.30: The Way Forward - Professor Nigel Dunnett

Lunch and refreshments are included.
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Meadows on BBC Look North
The Pictorial Meadows Masterclass is the perfect opportunity for professionals to learn from the experts about creating dazzling Urban Meadows to benefit both people and our beleaguered wildlife.

Speaker Profiles

Sue France
Sue France
CEO Green Estate and Director of
Pictorial Meadows
Sue trained as a horticulturalist, educationalist and landscape manager. She has over 40 years experience within the parks and environmental industry, working within voluntary, public and private sectors. Previous roles have included Head of Horticulture, Duchy College Cornwall, Conservation Manager for Camden Parks and Strategic Advisor for Cabespace. Last year she was awarded the RHS medal for Services to Northern Horticulture. 

Sue is the founder and CEO of the social enterprise Green Estate and Director of Pictorial Meadows. Green Estate started life as a one year grant funded greenspace regeneration project but has evolved over 20 years into a thriving, not for profit organisation engaged in many different levels with creative Green Space Management.

Green Estate’s journey has necessitated testing and developing more sustainable landscape solutions in what has been one of the most challenging and under-resourced urban neighbourhoods in the country. Today, Pictorial Meadows forms part of Green Estate's commercial portfolio not only helping to deliver its more local environmental and social mission but also to provide the tools and knowledge for other land managers to do similar.

Dan Cornwell
Dan Cornwell
Green Estate Landscape Director

Dan graduated from the University of Sheffield with a BA (Hons) dual degree in Landscape Design Town Planning and a Diploma in Landscape Architecture. He has had 10 years experience as a landscape contractor implementing soft landscape and maintenance for the MOD on RAF bases and city council contracts. He also had 4 years experience working as a Landscape Architect undertaking design and contract administration for both public and private sector. 

Dan joined the social enterprise Green Estate back in 2004 and has had a significant influence not only in the creation of a new style of urban parks management but also in the development across the UK of the Pictorial Meadows approach. Today, as Landscape Director for Green Estate and Director of Pictorial Meadows he continues to put theory into practice overseeing numerous differing schemes many of which have matured over the years on housing sites, parks, highway verges, universities, schools and many other locations. He manages a team of Landscape Managers and horticulturalists looking after parks in our home patch of Sheffield whilst delivering consultancy, design, implementation, management and maintenance across the UK and increasingly into Europe.
Jonathan Wild
Pictorial Meadows
Commercial Director
After graduating from Lancaster University with a degree in Geography and Environmental Science Jonathan spent the next 15 years travelling the world with the military where digging trenches and living off the land was a life saver on more than one occasion and a great testing ground for what was to come. After working in several senior management positions in the commercial world he then decided to follow his heart and put his latent skills and passion to good use. So in 2001 he hung up his suit and swapped the company car for a more suitable mode of transport.

Since then Jonathan has designed and built gardens of all shapes, sizes and styles – always respecting the aspirations of the client whilst gently introducing his own ideas and knowledge to create something special. Wherever possible he likes to make allowances for encouraging and accommodating wildlife within a garden or larger landscape setting and is never happier building ponds and areas of naturalistic plantings when the opportunity arises.

Jonathan joined the Pictorial Meadows team in 2015 as Commercial Director. Travelling around the UK to talk to clients on site, constantly at the end of the phone discussing projects and getting hands on with meadow research gives him a unique insight into the successes, benefits and challenges customers from all different sectors experience.
Samuel Holloway
Marketing Strategist
Samuel Holloway is Pictorial Meadows very own marketeer. Samuel received his MBA from Sheffield Hallam University, is an Associate of the Chartered Institute of Marketing and is affiliated with the Chartered Institute of Management. Specialising in strategic planning and data-led communications he joined Pictorial Meadows in 2018. Since then he has helped to transform our marketing approach and the impact this provides. Recent highlights of his work have been really raising the conversation around roadside meadow verges to national attention, working with grass-root community groups to highlight the benefits of urban meadows, and engaging with organisations across the country to increase the profile of meadow projects nationwide. Most importantly, Samuel demonstrates through his activities, the immense value and power of a well planned and implemented marketing strategy.
Professor Nigel Dunnett
Nigel Dunnett is Professor of Planting Design and Urban Horticulture in the Department of Landscape Architecture at the University of Sheffield, and is one of the world’s leading voices on innovative approaches to planting design. He is a plantsman, designer and pioneer of the new ecological approach to planting gardens and public spaces. His work revolves around the integration of ecology and horticulture to achieve low-input, high-impact landscapes that are dynamic, diverse, and tuned to nature.

Nigel’s work is based on decades of detailed experimental research, and widespread application in practice: he works as a designer and consultant and regularly collaborates with a wide range of other professions, and his work has been widely applied in the UK and abroad. In 2016 Nigel was appointed as an Ambassador for the Royal Horticultural Society to spearhead their ‘Greening Grey Britain’ campaign, and is a former Garden Club of America International Fellow.
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