The roadsides of Denby Dale have seen a dramatic transformation with the introduction of a number of meadow sites installed by Pictorial Meadows.
Motorists and visitors to the area using the A636 Wakefield Road will be greeted by a carpet of colourful flowers, with the colours and prominent species changing as the season progresses.
This fantastic planting was the idea of councillors Graham Turner and Will Simpson who, aware of the current challenges presented by climate change and eager to better support biodiversity, approached Pictorial Meadows.
“We’ve worked with a number of councils across the UK to introduce meadows to their road verges, and this project with Kirklees councils really demonstrates what is achievable” says Dan Cornwell, Landscapes Director at Pictorial Meadows.
The meadows installed at Denby Dale were created using Pictorial Turf, an innovative product that allow for the quick and easy establishment of a perennial meadow. The turf is grown in controlled conditions by the team at Pictorial Meadows over the course of a season, and is frequently inspected to ensure that germination and establishment is progressing as expected.
Bringing together native species and carefully selected species from other areas of the world, the meadows offer a balanced blend of colours and textures whilst also offering an exceptional food source for many a hungry pollinator.
Clr Simpson said as well as being a pleasant sight the meadow planting helped to tackle a decline in biodiversity and was a useful tool for carbon capture.
He added: "We are also hoping that the council will look at the success that we have had here and support this with some investments in the borough."