Sheffield City Council had over 300 hectares of brownfield sites awaiting housing redevelopment. These sites were magnets for fly-tipping and antisocial behaviour. The quality of life for residents still living in the areas was low as was the developers' confidence in building there.
This project formed the catalyst for the Pictorial Meadow solution. Taking the ideas and research from Professor Dunnet out into the most demanding and challenging public realm areas existing.
An initial 3-year strategy of transforming wasteland into vast inner city seed sown meadows started in 2004 and has continued to this day spreading from Sheffield to other northern cities.
Local Schools and community groups were increasingly involved in the process of sowing annual seed and very quickly the neighbourhoods were transformed both in appearance and in terms of a marked reduction in antisocial behaviour.