Enterprise Environmental Project

Enterprise Rent-A-Car has chosen to launch a national ecological initiative to commemorate 20 years of business in the UK using Pictorial Meadows expertise and products to create sustainable and beautiful roundabout designs that will last long into the future.

Working in partnership with seven forward-thinking local authorities in Woking, Swindon, Birmingham, Liverpool, Leeds, Sheffield and Glasgow, Enterprise and Pictorial Meadows have transformed roundabouts across the country into natural wildflower gardens, promoting local bio-diversity.

The roundabouts were designed by Nigel Dunnett to demonstrate the full range of Pictorial Meadows’ skills, implementing complex naturalistic plantings that use a range of methods from the new PM Turf, PM meadow seed mixes and shrubs and plants grown at Pictorial Meadows’ Manor Oaks Nursery in Sheffield.

Khaled Shahbo, Enterprise UK and Ireland Managing Director said: “Working with the University of Sheffield and Pictorial Meadows on this important project gives us access to some of the country’s leading experts on sustainability, horticulture and urban design. We wanted our 20thbirthday celebration to provide long-term benefits to communities in several areas around the country, particularly in urban areas.”

The roundabouts were planted between October and November 2015 and Enterprise was awarded a Green Apple Award at a Houses of Parliament Award ceremony on 16th November 2015.

Rotherham Borough Council

For the third year in a row the Rotherham ‘River of Flowers’ caused a stir. The annual mixes were sown along 8 miles of verges and roundabouts throughout Rotherham.

Rotherham Council have received a Green Apple award for Environmental Best Practice as well as over 250 compliments for the scheme.

Cllr Gerald Smith, Cabinet Member for Regeneration and Development in Rotherham, commented ‘It looked really fantastic last year with hundreds of compliments received from local residents and visitors as far afield as Scotland, Cornwall and even Australia’.

Rotherham Council chose Pictorial Meadows mixes since they include both native and selected non-native flower wildflowers which provide an extended period of nectar, flowers and seeds that are food sources for many pollinating insects, birds and even some mammals.

They also experienced significant cost savings (£25k) on their on-going management expenses.

Hartlepool Borough Council

Pictorial Meadows were commissioned in 2014 to carry out extensive ground preparation and sowing of annual Pictorial Meadows seed mixes for roadsides and central reservations. This work included 5,000 square meters using Pictorial Meadows ‘Classic’. The response from residents and visitors was extremely positive.

Following the first year result (brilliant visual appeal and significant financial savings) Hartlepool Council extended the display in 2015 to 23,000 square meters of highways – again using the ‘Classic’ mix.

Craig Thelwell, Environmental Services Manager for the Council commented:

‘Just a quick e-mail to say that our wildflowers have been a resounding success and very popular with our Councillors and members of the public – we’ve had a barrage of compliments, particularly when the vivid red poppies were in bloom.’

Coventry City Council

Just one of many local authority and council success stories that Pictorial Meadows have been at the heart of across the UK.

Pictorial Meadow annual mixes were trialled in both parks and highways throughout the City in 2014. The aim was to reduce maintenance along the highway but with all the added value of flowers and providing some inspiring planting for their traditional parks. Three highway locations and four parks were chosen as test sites and were sown with our ‘Classic’ and ‘Pastel’ mixtures.

Coventry City Parks Development Officer commented:

‘We wish to have Green Estate and Pictorial Meadows provide wildflower displays again; last year’s displays were spectacular and very well received by the public.’

As a result of the success of the new meadows, the Council received a barrage of compliments and went on to win a Gold award at the International Green Apple Awards.